
War on music
Pitchfork media had a news item on their site
yesterday about DJ Drama and DJ Cannon’s Gangsta
Grillz mixtape operation getting
busted by the
po-
po.
Here’s an excerpt from Pitchfork’s article, as reported by Dave
Maher:
"A SWAT team raided the popular mixtape DJs' Walker Street studio and confiscated at least 50,000 CDs, computers, recording equipment, money, bank statements,and cars. 17 people were detained, but Drama and Cannon were both arrested.Saying the RIAA had investigated the business for a while before the raid,RIAA representative Matthew Kilgo expressed eyebrow-raised amazement at the two's Gangsta Grillz franchise: "These guys are actively advertising online.They've got a website that they're advertising from. That's where you place your order, and that's how the orders are shipped out."….Adding insult to injury, Fulton County police officer Major E. A. Platt said, "In this case, we didn't find drugs or weapons, but it's not uncommon for us to find other contraband when we execute a search warrant."The TV reporter concluded her segment saying, "Authorities tells us this is a big problem in Atlanta,because Atlanta is known as the hub for the Southeast. They say anytime anybody wants a CD, they know they can find it in Atlanta."Let me start
by saying that I’m not sure who originally raised the beef with the
GangstaGrillz, or if they were doing some shady, bootlegging bullshit on the side. What I do know is that there is a difference between a
mixtape and a bootleg. A big difference.
A bootleg is when someone buys a copy of an album,makes a million illegal copies, and then sells those copies, thus
making money off of a knock off and depriving the artist of any royalties .
A mixtape is sort of a combination between a
dj mix, a demo, a radio show,and a compilation. They are either scene-focused, DJ focused, or
Artist focused.
Mixtapes serve three major purposes: They help promote a
local scene, they help promote a
Dj, or they help promote an artist.
Mixtapes are successful and popular not only with fans but with artists. They
are an inexpensive way for artists to promote themselves and get their
music out there, and they are often released a little bit before an album is
released to build up excitement. Most
mixtapes feature exclusive, remixed album tracks,and "freestyles", which are basically new rhymes over other artists' beats.
Example:
A few months ago I bought Lupe
Fiascos ChiTown Guevera,a
mixtape by DJ envy to build excitement for
Lupes oft-delayed Food and
Liquor album. It featured stuff
lupe had done with other artists, remixes of his"Kick, Push" hit, new album tracks, and
lupe rhyming over beats from
the gorillaz. Most of the tracks were abbreviated, as they typically are
for mixes. The
mixtape worked – it showed me what
lupe was capable, and
made me hungry for more.
Here’s another example: Fifty Cent made
his career on his
mixtapes. He made several before he was picked up by
interscope/aftermath.
The game has released a billion
mixtapes in between albums.
Chamillionaire isknown as the
mixtape messaiah. Lil' Wayne has made major waves with
his recent series of "Dedication"
mixtapes with Gangsta
Grillz.
These aren’t bootlegs – these are works to promote underground music, to
promote artists, and to give fans the chance to hear the artists in between
official releases. True, there is a ton of money in
mixtapes, and a lot of the
songs and samples on them haven’t been cleared by the original artists. It maybe that there are shady people releasing shady
mixtapes that basically
generate a ton of money off of other artists' hard work. However, the majority
of mixtapes have at least tacit approval from the artists on them, and a
lot of them are endorsed by rappers.
Gangsta
Grillz are even
affiliated with TI's Grand Hustle records, and beyond doing work with Grand Hustle Artists,they've been in
TI's Front Back video and had a cameo on his movie "
ATL". These are not pirates cranking out bootlegs for sale at your local swap meet.
The crack down on Gangsta
Grillz is a sign of both how totally out of
reality the record industry is, and how completely out of touch with hip-hop
fans they are. I understand the concern about people bootlegging and
downloading music without the artist seeing a penny of it. If a label spends
millions of dollars producing and promoting an album, they deserve to see some
return on their investment. If an musician spends time and effort creating a
piece of work, they deserve to be compensated for it. I don't buy the idea
that kids with 2000 dollar computers , 400 dollar x-box 360s,
ipods, cell phones,exclusive
nikes, etc don't have the cash to spend on music. That's bullshit. So fine, as we move forward in the digital age, we should find a way
to make sure that labels and artists are able to support themselves with
the music they make and release.
What the industry is doing, however,is trying to pretend that it is 1990, and grasping on to a business
model that doesn't work anymore. Guess what guys? Your margins just got tighter,you can no longer expect to get whatever
overhyped, overproduced crap
you put out to go
multiplatinum, and there is just too much music out there
to expect consumers to buy all of it. Deal with it.
The other
thing about the Gangsta
Grillz arrest that bothers me is it is yet another
example of the recording industry putting a stranglehold on creativity. Ever
sincethe courts decided that biz
markie had to pay big bucks for a seconds
long sample, the ability of producers and
djs to use samples in their work
has been drastically restricted. While this may keep people like vanilla
ice from making
beacoup bucks off of a queen
bassline, it also means that
the sonic collages created by the bomb squad, prince
paul,
dr.
dre, and a
lot of other early producers are now illegal. As much as I'm behind people
getting paid for their work, I also think that people ought to have some right
to use the images and sounds we are constantly bombarded with and
reinterpret them in their own way. The
RIAA (and motion picture industry, and
adversting industry, etc) want us to absorb every bit of media they put out, but
they also want it to be in its own bubble,
unchangable,forever a proper
representation of whatever brand it is supposed to be.
The cops in Atlanta
also didn't seem to be able to draw the distinction between
DJs and drug dealers. True, there is well-publicized intersection between the hip-hop world
and drug world, but that doesn't mean that everyone with two decks and some
recording equipment also has a direct line to
columbia.
I'm curious to
see how DJ Drama and Canon fare, and see just what the law thinks they have
on them. I'm hoping this doesn't mark the beginning of the end of
mixtapes. If so, the record industry just hacked off its own foot with a rusty saw.
Dumbasses.
-
pst